The White Company

The White Company is one of the UK's leading multi-channel retailers. Aloof were appointed to undertake projects ranging from e-marketing to luxury packaging design.

For 7 years we worked in close partnership with their in-house team, initially refining marketing communications and the existing fragrance packaging. In tandem, Aloof redesigned and unified packaging across other in-store departments including clothing, bedlinen and homeware.

As the brand nears it's 21st birthday, we've comprehensively re-designed the home and personal fragrance collections including highly successful luxury and herbal ranges, helping to reaffirm their position as leaders for stylish, impeccably designed products.

The White Company — Packaging