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McLean Quinlan

McLean Quinlan is a London based practice, who specialise in high-end residential architecture. Founder, Fiona McLean, approached Aloof to redesign their outdated Flash website.

With an understanding of their business objectives, and having appraised their identity and communications, we advised that to achieve their aspirations a rebrand was required.

Following the design of a new identity, a comprehensive edit of projects and imagery formed the basis for a fullscreen website written in pure HTML – one of the first of its kind. With content now indexed by search engines, and exquisite imagery easy to save and share, McLean Quinlan saw a marked increase in the number of bloggers promoting their work, and a notable positive change in how people perceived the practice.

As handheld devices became more prevalent, the website was updated to be mobile responsive – a feature that has been directly attributed to helping convert new business.

Over the five years we've been working together, Aloof have become a trusted sounding board for our business.

It's always exciting to work with creative people. Sam, James and the team are consistent in offering good advice to ensure we're presenting our work clearly and boldly.

Aloof are ambitious for us. The process of examining our company, our experience and skills, helped us see both what our business is and also, crucially, what it could be.

Kate Quinlan
McLean Quinlan

McLean Quinlan — Identity

McLean Quinlan — Writing

We are housemakers, creating distinct, beautifully crafted architecture, in the town, the countryside, in the UK and overseas. We love what we do; delighting in the detail, the use of light and materials, the sensory, the tactile, and the making of spaces that age with grace.

We are driven by working together and with you. For us, the process is a dialogue. We listen, earn trust, foster friendships. We ourselves are a family, and are mindful that creating a home is a journey, a life experience. We are always careful to understand the way you live and what you enjoy. This is the key to designing a home that is truly yours.

As architects, we are rigorous and determined throughout every stage of the project. We have vast experience, a proven track record, and our architecture speaks for itself. Each of our buildings has a sense of belonging. Each one is a place to call home.

McLean Quinlan — Web

McLean Quinlan — Art Direction